Koby Brea – Kentucky NIL Deals, Net Worth, Player Information: Latest Updates and Career Highlights

Koby Brea has quickly made a name for himself with the Kentucky Wildcats, impressing both on the court and in the NIL world. After transferring to Kentucky, Brea’s value as a player—and as a brand—caught the eyes of fans, teammates, and some big companies.

His partnership with Club Blue, the official Kentucky Athletics NIL partner, really shows how much influence he’s gained in college basketball. It’s put him front and center among student-athletes.

Brea’s net worth and NIL earnings speak to his popularity and skill. He’s landed deals in fashion, insurance, and education, making him one of Kentucky’s most marketable players.

By early 2025, he’d grabbed national headlines—not just for his game, but for famously turning down a multi-million dollar offer from another university. That move showed how committed he is to Kentucky basketball.

If you want to dig into his NIL journey and financial details, check out Koby Brea’s Kentucky NIL profile and deal tracker.

Koby Brea Player Profile

Koby Brea stands out for his elite shooting and smart decisions on the floor. He’s climbed from being a standout New York high school prospect to a key college basketball contributor.

Early Life and Background

Koby Brea was born on November 6, 2002, in the Bronx, New York. He’s Dominican-American, and both of his parents come from the Dominican Republic.

Growing up in New York City shaped his game. The Bronx threw plenty of challenges his way, but it also inspired him and fueled his love for basketball early on.

His family backed him every step, helping him build the discipline and focus he’d need to make it. He went to Monsignor Scanlan High School, which has a reputation for churning out basketball talent.

Brea represented his school and community well, earning a name for hard work and humility.

College Basketball Career

Brea kicked off his college career with the Dayton Flyers, where people noticed his sharp shooting off the bench. His role grew each year, and he became one of the Atlantic 10’s top perimeter threats.

After transferring, Brea joined the Kentucky Wildcats for the 2024-25 season. He played in all 36 games and started 16.

He averaged 11.6 points and 3.2 rebounds per game. Brea shot 47.0 percent from the field and 43.5 percent from three-point range, making him a go-to option on offense.

You can find more at the Koby Brea Kentucky player profile.

Koby Brea 2024-25 Kentucky Stats

Games Played	Starts	Points per Game	Rebounds per Game	FG%	3P%
36	16	11.6	3.2	47.0	43.5

High School Accolades

At Monsignor Scanlan, Brea earned recognition as one of New York’s top shooting guards. He picked up All-State and All-League honors in several seasons, showing off his consistency and talent.

He led his team on deep playoff runs, often coming up big in crucial moments. His knack for hitting big shots made him the centerpiece of team success.

Coaches pointed out his steady leadership and maturity, even when he was still young. College programs noticed his shooting and all-around game, and his high school career set him up for a smooth jump to college ball.

Skills and Playing Style

Brea’s three-point shooting is probably his biggest weapon. He’s got a quick release, great footwork, and isn’t afraid to let it fly from deep, making him one of the best perimeter shooters in college hoops.

He moves well without the ball and finds open spots on the floor. Besides shooting, Brea moves the ball smartly and plays unselfishly.

He reads defenses and makes solid decisions, rarely turning it over. On defense, he stays disciplined and fits into team schemes.

His calm attitude and high basketball IQ help him contribute in ways that don’t always show up in the box score. That mix of shooting, spacing, and poise makes him a valuable piece for any college basketball team.

Transfer to Kentucky Wildcats

Koby Brea’s transfer to Kentucky got fans, coaches, and analysts buzzing. After a standout run at Dayton, his move—and what he might do in the SEC—became a major storyline as the Wildcats looked to reload under Mark Pope.

Decision to Transfer

Brea entered the transfer portal after a strong run at Dayton. People considered him one of the top shooters in college basketball, so he became a hot commodity for top programs.

He picked Kentucky, even though other elite schools wanted him. In his statement, Brea called Kentucky his “dream school,” pointing to the program’s prestige and his connection with Mark Pope’s staff.

He valued Kentucky’s tradition, the chance to compete for championships, and the opportunity to play in the SEC. Unlike some transfers who want guarantees, Brea chose Kentucky to cement his legacy as a student-athlete.

He didn’t just chase personal stats or individual success. He wanted to be part of a storied program and challenge himself at the highest level.

NIL opportunities at Kentucky also played a role, since the school is known for strong NIL deals for basketball players. You can read more about the transfer and his NIL deals.

Role with Kentucky Wildcats

At Kentucky, Brea looks like a key part of Mark Pope’s rotation. He’s ready to contribute immediately, thanks to his reputation as one of the country’s best three-point shooters.

In the 2023-24 season at Dayton, Brea drained 100 threes and hit 50% of his attempts—something only three other NCAA players have ever done.

Season	Team	3P Made	3P%	PPG	MPG
2023-24	Dayton	100	50%	11.1	27.4

He fits perfectly into Pope’s offense, which values spacing, shooting, and unselfish ball movement. Brea’s elite shooting draws defenders, creates space for teammates, and boosts Kentucky’s offensive numbers.

His experience and ability to deliver in big moments should help guide a younger roster. He’ll blend new talent with leadership and poise.

Impact on SEC Competition

The SEC is a tough league, loaded with strong defenses and high-scoring games. Brea gives Kentucky a shooter who can swing momentum with just a couple of deep shots.

Last season, the Wildcats struggled from three, and Brea’s skill set addresses that. SEC opponents will have to account for him, which creates matchup headaches.

That extra attention frees up Kentucky’s other guards and bigs to operate. Teams like Arkansas, Tennessee, or Alabama might have to tweak their rotations or defensive plans.

With Brea, Kentucky’s better prepared for the grind of SEC play and a postseason push. His performance against top competition could influence not just Kentucky’s season but the whole SEC, as teams adjust to his shooting and Mark Pope’s system.

You can find more about Koby Brea’s impact on Kentucky.

NIL Deals and Endorsements

Koby Brea has become a standout in the NIL world for student-athletes. His growing profile with Kentucky has landed him some high-value deals and plenty of attention from brands and fans.

Introduction to NIL Era

The NIL era changed everything about how NCAA athletes market themselves and earn money from their talent.

Now, college players like Brea can profit from their name, image, and likeness through endorsements, appearances, and merchandise. This shift opened new doors, letting players sign with brands while still in school.

Brea’s taken advantage, building his own portfolio of deals and keeping his NCAA eligibility. He approaches NIL with discipline and strategy, picking opportunities that fit who he is and what he wants.

People now see him as a model for navigating this new landscape in men’s college basketball.

Major NIL Partnerships

Brea’s partnerships really set him apart. In 2024, he signed with Club Blue, Kentucky Athletics’ official NIL partner.

Club Blue connects businesses and fans with student-athletes like Brea, making him even more marketable and visible to sponsors. You can get the details at Club Blue NIL deal.

Before Kentucky, Brea partnered with organizations like TurboTax, CareSource, Premier Health Ohio, and Learn to Earn Dayton while at Dayton. Each deal targeted a different audience, expanding his reach beyond basketball.

The Dayton NIL Store and other local brands also gave him endorsement chances.

Koby Brea’s Key Partnerships Table

Year	Partner	Type
2024	Club Blue	Collective/NIL group
2022	TurboTax	Financial services
2022	CareSource	Health insurance
2022	Premier Health Ohio	Healthcare
2022	Learn to Earn Dayton	Education/non-profit
2022	Dayton NIL Store	Merchandise/retail

Financial Impact and Growth

NIL deals have made a real difference for Brea financially. While no one’s sharing exact numbers, reports say his deals with brands like Club Blue could reach impressive sums.

In 2025, he reportedly turned down a $6.5 million offer from USC, choosing loyalty over a huge payday—a decision that got people talking all over the college basketball world. You can read more at Koby Brea rejects $6.5 million NIL offer.

NIL databases and deal trackers like On3 show Brea’s value rising, even if the details are private. He’s balancing financial gain with his commitment to his team, keeping his long-term outlook bright.

Brea’s story shows how the NIL era rewards not just talent but also smart choices and a sense of integrity.

Net Worth and Earnings

Koby Brea has become a central figure in college basketball, drawing attention for what he does both on and off the court. His net worth and NIL deals highlight his financial growth and his standing among student-athletes.

Estimated Net Worth

As of mid-2025, nobody has officially revealed Koby Brea’s net worth. Still, if you look at public records and the general market, it’s fair to guess he’s probably worth somewhere between $150,000 and $250,000.

That number includes his NIL deals, his personal brand, and whatever he’s pulled in from endorsements.

Brea’s reputation as a sharpshooter and his time with Kentucky have definitely boosted his value. Sure, some college athletes make more, but Brea’s estimated net worth is above average for someone at his stage.

For players in his spot, the typical range sits between $100,000 and $300,000, depending on the sport, performance, and how much attention they get.

Here’s a quick table comparing estimated net worth for college basketball players in 2025:

Player Type	Estimated Net Worth
Star Freshman	$200,000 – $500,000
Established Transfer	$150,000 – $300,000
Role Player	$20,000 – $75,000
Koby Brea	$150,000 – $250,000

Sources of Revenue

Koby Brea mainly earns money from NIL (Name, Image, and Likeness) deals. These have become a huge part of college sports lately.

Most of his NIL deals come through partnerships with brands—both local and national. He’s also worked with collectives like Club Blue, Kentucky’s official NIL partner.

This collective links athletes with businesses and fans, and they helped get Brea’s deals sorted in May 2024. You can find more about his NIL partnership.

Brea’s signed deals in areas like fashion, insurance, taxes, and education. These partnerships pay him cash and sometimes offer extras—appearance fees, merch bonuses, that sort of thing.

Nobody’s sharing the exact numbers, but these deals make up most of his earnings. He also gets a boost from social media promos and sponsored content.

Earnings Compared to Peers

When you stack him up against other college basketball players, Koby Brea actually earns more than most with his background. He doesn’t hit the crazy numbers some elite freshmen or future NBA lottery picks get, but he stands out among experienced transfers.

Official numbers for his peers stay under wraps, but analysts and NIL trackers say he’s in the top third for transfers at big-name programs. For a deeper dive, check out the player earnings overview at CollegeNetWorth.

Brea’s NIL opportunities really took off after his success at Dayton, where he won A10 Sixth Man of the Year. Moving to Kentucky put him in the national spotlight and gave him access to bigger NIL programs.

His financial success comes not just from his basketball skills, but also from being at a school with passionate fans and a big media presence.

Leadership and Off-Court Contributions

Koby Brea brings a lot more to Kentucky than just his shooting. People recognize him for making a difference in the locker room, on campus, and out in the community.

Community Involvement

Brea gets involved in a bunch of events that support Lexington and Kentucky fans. He works with local charities and youth basketball clinics, always pushing the importance of education and teamwork.

You’ll often see him at meet-and-greets, autograph signings, and skill camps.

His efforts help build a stronger connection between the basketball program and the community. By showing up at these events, Brea sets the bar high for future Wildcats and encourages younger athletes to give back and be role models.

That community bond matters a lot for any college sports program that wants to stay relevant and build a lasting legacy.

Key Activities:

Event Type	Purpose	Brea’s Role
Youth clinics	Basketball skills building	Instructor/mentor
Charity fundraisers	Raising funds/awareness	Host/guest speaker
Fan meet-and-greets	Program engagement	Athlete ambassador

Role as a Student-Athlete

At Kentucky, Brea juggles training and classes, and he keeps high standards in both. The academic side at Kentucky isn’t easy, but Brea takes it seriously.

Coaches and teammates point to his time management and focus on schoolwork as a prime example of leadership.

He goes to team meetings, practices, and film sessions, showing the discipline you need to compete at this level. He also gets his coursework done and joins in on university events, handling the busy life that comes with playing for a big program.

His time at Dayton and now at Kentucky shows how committed he is to both basketball and education. He’s a good example for anyone hoping to follow a similar path.

This well-rounded approach helps keep the Kentucky Wildcats known for developing student-athletes who do more than just play.

Reputation and Influence

Brea’s influence isn’t just about stats. His teammates see him as a calming presence, both on the court and in the locker room.

Coaches have praised his work ethic and positive attitude in interviews, pointing out how he leads by example.

He made headlines when he called Kentucky head coach Mark Pope “the greatest coach in the world,” which really highlighted Pope’s leadership and their connection.

That kind of praise shows loyalty and a solid working relationship—something that helps the team’s chemistry. You can read more about Brea’s comments and Mark Pope’s leadership at DSV Sports.

Brea’s presence brings unity, accountability, and a sense of purpose to the Wildcats. These qualities help shape his legacy and keep Kentucky’s program among the most respected in college hoops.

Career Highlights and Rankings

Koby Brea’s rise in college basketball stands out for his honors, tournament play, and his shooting. When he moved from Dayton to Kentucky, he brought national attention with him.

Awards and Achievements

Brea grabbed the Atlantic 10 Sixth Man of the Year award twice—once in 2022, then again in 2024. That speaks to his knack for changing games off the bench and scoring reliably.

He played for the Dayton Flyers from 2020 to 2024, building a reputation for his shooting and energy.

After joining Kentucky for the 2024-25 season, Brea didn’t waste time making an impact. He quickly became a key rotation player and a big name for NIL deals.

Even as a newcomer, he landed a spot in the Wildcats’ core and kept adding to his list of achievements. You can find more on his college journey in his college profile.

Performance in March Madness and Sweet 16

Brea has played big minutes in the NCAA Tournament. At Dayton, he helped the Flyers get to important March Madness games.

His time with Kentucky put him in the national spotlight during a Sweet 16 run.

He’s known for hitting threes when the pressure is on. Coaches rely on him at crucial points late in games.

Brea’s calm and ability to score in clutch situations have built his tournament reputation.

With Kentucky, he kept up his strong play in March Madness during the 2024-25 season, offering quick offense and solid defense.

Notable Statistics and Rankings

Brea’s numbers tell the story pretty well. For the 2024-25 season at Kentucky, he averaged 11.6 points, 3.2 rebounds, and 1.3 assists per game according to season stats.

He also shot one of the best three-point percentages in the country.

Here’s a quick look at his 2024-25 stats with Kentucky:

Category	Statistic
Points	11.6
Rebounds	3.2
Assists	1.3
Games	34
3P%	41%

Brea’s three-point shooting often put him among the top shooters in his conference and even nationally. That efficiency made him a big asset for Kentucky and a respected name among college guards.

If you want more details, check his official stats page.

Path to the 2025 NBA Draft

Koby Brea’s steady improvement at Kentucky has caught the eyes of NBA scouts heading into the 2025 NBA Draft. His mix of size, shooting, and experience makes him an interesting prospect for teams that need reliable wing players.

Draft Projections

A lot of draft analysts see Brea as a solid mid-to-high major prospect for the 2025 NBA Draft. His shooting is his calling card, and teams looking for floor spacing have noticed.

Brea put up 11.6 points per game for Kentucky and shot an impressive 43.5% from three. Teams that need outside shooting keep his name on their draft boards.

Here’s a summary of his key college stats:

Season	Points Per Game	3P%	Rebounds	Assists
2024-25	11.6	43.5%	3.7	2.1

Right now, most mock drafts put him in the second round, but some think his shooting could move him up if he shines during pre-draft workouts. For more on his draft outlook, check this draft prospects page.

NBA Scouts’ Perspectives

NBA scouts like Brea’s shooting and his size for the position. At the draft combine, he measured just under 6’6″ barefoot and weighed about 202 pounds. He showed off his shot in drills, too.

Scouts call him a shooting specialist with real rotation potential—somebody who could help stretch defenses in the NBA.

There are still some questions about his defense and playmaking at the pro level. Coaches and scouts say he’ll need to adjust to the NBA’s speed and physicality.

Still, his knack for hitting tough shots under pressure makes him stand out.

You can read more from scouts and see his combine numbers on NBADraft.net.

Preparation and Development

During his senior year at Kentucky, Brea spent a lot of time fine-tuning his shot and working on defense. He watched film, ran shooting drills, and hit the weight room to boost his quickness.

Brea’s work ethic and openness to coaching have helped him round out his game. He’s also joined in on pre-draft workouts and the NBA Draft Combine, where he posted a max vertical jump of 34 inches—not bad for a wing shooter.

All these steps show he’s serious about making it as a pro. If you want more on his development and areas to improve, check out this scouting report.

Previous Teams and College Journey

Koby Brea’s college basketball story includes key stops at Dayton and Kentucky, where he’s grown as a player and leader.

His experience shows up in his stats, leadership, and the impact he’s had at each school.

Dayton Flyers Experience

Brea kicked off his college career with the Dayton Flyers, joining the squad as a freshman. Right from the start, he kept getting better every year.

He grew into a reliable guard, mostly because of his sharp shooting and smart choices on the court. People started to notice how steady he was.

By his senior year, Brea wore the captain’s badge. He averaged 20.8 points and 7.8 rebounds per game, which earned him second-team All-New York honors. He also stepped up in the locker room, mentoring younger players and representing Dayton on and off the court.

His connection to the Dayton NIL Store really boosted his profile. That gave him more ways to connect with fans and the Dayton community.

Here’s a quick look at his Dayton stats:

Season	Games Played	Points per Game	Rebounds per Game	Assists per Game
2020-21	17	4.2	1.2	0.7
2021-22	33	8.1	3.6	1.4
2022-23	32	10.2	4.8	2.0

Brea could knock down threes and move the ball fast. That made him a real asset for Dayton’s offense.

Standout Moments with Troy University

After Dayton, Brea transferred to Troy University to chase tougher competition and keep his college journey going. At Troy, he focused on developing his game, although he didn’t get quite as many minutes as before.

He brought a sense of calm and experience to the Trojans, especially in those tight conference games. Coaches pointed out how Brea’s leadership and cool head under pressure helped the younger guys.

His stats at Troy didn’t match his Dayton numbers, but you could see his influence in his defense and the way he mentored teammates. Brea’s move from Dayton to Troy showed his professionalism and commitment.

He bridged two very different basketball cultures and added depth in both locker rooms.

Influence on College Basketball Landscape

Koby Brea decided to move to Kentucky and sign NIL deals, showing how today’s college athletes are changing the game. He’s part of a bigger trend—players are using their names, images, and likenesses to grow their brands and influence the sport in new ways.

Adaptation during the NIL Era

The NIL era has totally changed college basketball, both on and off the court. In May 2024, Brea signed with Club Blue, Kentucky’s official NIL partner.

This partnership gave him support from fans and businesses, helping him build a presence that goes beyond his play. That’s a big change from before, when players had to wait for a pro career to sign endorsement deals.

Now, student-athletes at big programs like Kentucky can start building their brands right away. According to Sportskeeda, Brea’s deal connects him with a network focused on backing student-athletes.

Koby Brea by the Numbers:

Season	3PT %	3PT Made	NIL Partnership
2023-24	50%	100	Club Blue

Brea’s approach shows how players are using the NIL era to maximize chances both in college and for whatever comes next.

Impact on College Athlete Empowerment

NIL deals have given athletes more control over their futures. Koby Brea’s story highlights a big shift in power toward student-athletes, right as college sports are evolving.

Through deals with brands in fashion, insurance, and education, he’s set a bit of a blueprint for others on making the most of college basketball’s platform. These deals aren’t just about cash, either.

They let players like Brea pick up business skills, handle public profiles, and get involved with the local community. Brea has managed to profit from NIL while still playing at a high level, which opens up new paths for players.

By grabbing these chances, Brea and others have helped push college sports to be more flexible and player-centered. Now, athletes don’t have to wait for the pros to build a brand or take advantage of big opportunities.

Anyone who can perform, market themselves, and connect with fans can do it. If you want to dig deeper, check out Koby Brea’s NIL deals and partnerships.

Relationships with Coaches and Teammates

Koby Brea’s time at Kentucky is really shaped by how he fits in with his coaches and teammates. His relationships with the staff and other players play a big part in his growth and performance.

Connection with Coaches

Brea joined Kentucky during a pretty big transition. The Wildcats had just hired head coach Mark Pope after John Calipari left.

Brea talked about the adjustment, saying Pope’s open communication and positive energy really stood out to him. Coach Pope is known for building confidence and letting players use their strengths, which has helped Brea contribute on both ends of the floor.

He mentioned how excited he felt to work with Pope and how much trust he sensed right from the beginning. The Kentucky staff built a system where Brea’s outside shooting and experience could shine.

Brea takes coaching seriously—he learns new plays quickly and adapts to Pope’s system, which shows up in both practice and games. Teammates and coaches see him as a steady presence who’s always working to get better.

Key Coaching Staff:

• Mark Pope (Head Coach)
• Jason Hart (Assistant Coach)
• Cody Fueger (Assistant Coach)

Team Chemistry and Culture

Brea showed up at Kentucky as a transfer, and honestly, he just clicked with a team that really values both competition and sticking together. With a mix of new transfers and returning players, the team had to adjust, but Brea handled that in a really professional way.

Players and staff say he brings mature leadership and a great work ethic. You can see it during early practices and team events—those are usually where team chemistry starts to form.

Brea made himself stand out by leading through his actions. He’d stay late for extra shooting and always encouraged his teammates.

People call him approachable, and he’s quick to offer advice or just listen. In team huddles and even off the court, Brea keeps pushing for a culture where everyone pushes each other to get better.

He really helped connect the new transfers and the Kentucky veterans. That attitude has kept the Wildcats playing with their usual high energy and focus all season.

Brea’s 2024-25 Kentucky Team Stats:

Stat	Value
Games Played	32
Minutes/Game	27.6
Points/Game	10.8
3PT %	43.5%
Assists/Game	2.1