Kevin Holden – Milwaukee Brewers Pitcher Signs New Contract Extension Ahead of 2025 Season
Kevin Holden has become a familiar face for Milwaukee sports fans as a sports anchor for the CBS affiliate in Milwaukee, covering the Brewers with passion and insight. His knowledgeable commentary and engaging personality have made him a trusted voice when it comes to all things Brewers baseball. Holden’s coverage includes everything from player interviews to behind-the-scenes glimpses that give fans a deeper connection to their favorite baseball team.
Before becoming CBS 58’s sports personality, Holden built his reputation through comprehensive coverage of Wisconsin sports teams including the Brewers, Packers, Bucks, and Badgers. His time with the Brewers has been particularly memorable, as he’s had the opportunity to work alongside broadcasting legend Bob Uecker, creating moments that resonate with dedicated baseball enthusiasts across the region. Holden’s departure from the Milwaukee sports scene was met with appreciation from colleagues and viewers alike, a testament to his impact on local sports coverage.
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Early Life and Education
Kevin Holden’s journey began in Georgia, where his early life experiences shaped his path toward sports journalism. His academic pursuits at the University of Georgia provided him with the foundation for his successful broadcasting career.
Georgia Roots
Kevin Holden was born and raised in Georgia, where he developed his passion for sports at an early age. The Peach State’s rich athletic traditions likely influenced his career trajectory. Growing up in Georgia exposed him to the state’s vibrant sports culture, from high school athletics to the professional teams based in Atlanta.
Georgia’s competitive sports environment helped shape Holden’s understanding of athletics from the ground up. His early experiences watching and participating in sports in his home state laid the groundwork for what would eventually become a successful career in sports broadcasting.
Academic Pursuits
Holden attended the University of Georgia’s Grady College of Journalism and Mass Communication, where he honed his skills as a journalist. The prestigious program is known for producing top talent in the field of sports journalism.
During his time at UGA, Holden likely covered the Bulldogs’ various athletic programs, gaining valuable hands-on experience. The Grady College’s emphasis on practical training would have prepared him well for his future role as a sports director.
His education at Georgia provided him not only with technical broadcasting skills but also with a deep understanding of sports narrative and storytelling. This academic foundation helped Holden develop the confident, knowledgeable voice that would later define his broadcasting style.
Broadcasting Career

Kevin Holden built a respected broadcasting career spanning over two decades, establishing himself as a prominent sports journalist in the Milwaukee market before making a recent move to Raleigh.
Start in Journalism
Kevin Holden’s path in journalism began long before he became a household name in Milwaukee. He has been working as a TV sports anchor and reporter since 1997, building a foundation that would serve him well throughout his career.
His early work demonstrated the engaging style and sports knowledge that would become his trademark. As he developed his craft, Holden gained experience covering various sporting events and teams, refining his approach to sports storytelling.
Those who followed his early career noted his attention to detail and ability to connect with viewers through straightforward and insightful reporting.
Transition to Sports Director
Holden made a significant career advancement when he joined Channel 58 (WDJT) as sports director and sports anchor/reporter in 2009. This role established him as a key figure in Milwaukee sports media.
During his tenure at CBS 58, Holden covered major Wisconsin sports stories, including Brewers and Packers seasons. His interviews and game analyses became staples for local sports fans seeking insights and information.
After a lengthy run with the station, Holden’s contract was not renewed in 2024. Despite this setback, he quickly rebounded in his career. Just three months after leaving Milwaukee, Holden landed a new position as sports director at CBS 17 (WNCN) in Raleigh, North Carolina.
Role at Telemundo Wisconsin
While at CBS 58, Holden expanded his reach by taking on a unique role with Telemundo Wisconsin. This position allowed him to connect with Spanish-speaking audiences in the Milwaukee area, demonstrating his versatility as a broadcaster.
His work with Telemundo Wisconsin represented an important contribution to diverse sports coverage in the region. By delivering sports content in Spanish, Holden helped the network reach previously underserved viewers in the community.
Industry colleagues recognized his ability to adapt his reporting style to different audiences while maintaining his signature approach to sports journalism. This dual role showcased Holden’s commitment to comprehensive sports coverage across different platforms and languages.
Kevin Holden with the Milwaukee Brewers

Kevin Holden established himself as a respected voice in Brewers coverage, combining deep baseball knowledge with genuine enthusiasm for Wisconsin’s MLB team. His work connected fans to the team through insightful reporting and memorable broadcasts.
Coverage of the Brewers
Kevin Holden’s career featured significant contributions to Milwaukee Brewers coverage. As a longtime sportscaster, Holden built a reputation for his comprehensive reporting on the team’s performances throughout multiple seasons.
Holden developed a notable connection with legendary Brewers announcer Bob Uecker. In interviews, he has shared memories of spending time with the Hall of Fame voice, highlighting Uecker’s significance to the organization and baseball broadcasting.
His coverage style blended statistical analysis with storytelling, making complex baseball concepts accessible to casual fans. Holden regularly featured player interviews that gave viewers insight into the clubhouse dynamics.
During playoff runs, Holden’s coverage intensified, offering Wisconsin baseball enthusiasts detailed breakdowns of matchups and strategic decisions. He was particularly noted for his analysis of Craig Counsell’s playoff management style and in-game decision making.
Impact on Wisconsin Sports Journalism
Holden’s influence extended beyond game coverage, shaping how Wisconsin media approached baseball reporting. His work with CBS 58 established him as a trusted voice in Milwaukee sports.
He pioneered interactive content that engaged viewers, including Brewers trivia segments and merchandise showcases that connected fans with the team’s culture. These innovations helped expand baseball’s appeal to broader Wisconsin audiences.
Holden’s reporting style emphasized the community connection between the Brewers and Wisconsin fans. He highlighted how the team’s performance affected local businesses and fan morale throughout the state.
Upon his departure from CBS 58, colleagues and viewers expressed appreciation for his contributions, with the station sharing a heartfelt goodbye that underscored his impact on local sports coverage.
His legacy in Wisconsin sports journalism continues through the standards he established for baseball reporting, balancing technical expertise with accessibility for all levels of fans.
Social Media Presence and Outreach

Kevin Holden leverages digital platforms to build connections with baseball fans while highlighting his unique Spanish-language broadcasting work. His online presence serves both English and Spanish-speaking Brewers audiences across multiple channels.
Connecting with Fans
Kevin Holden’s Twitter account @321cuekevin serves as his primary social media hub where he engages with Milwaukee Brewers supporters. His bio identifies him as “Sports Director at @WNCN CBS 17 in Raleigh,” though his content still resonates with his Milwaukee fanbase.
Holden’s social approach blends professional sports coverage with personal touches. His tweets mention “Monopoly Go, Immaculate Grid and random internet rabbit holes” – casual interests that help fans relate to him beyond his broadcasting role.
Before departing Channel 58, Holden used social media to announce career transitions directly to viewers. This transparent communication style mimics how many sports figures now bypass traditional media channels to connect with audiences.
His engagement strategy focuses on building community rather than simply broadcasting information, creating two-way conversations with viewers.
Promoting Spanish-Language Coverage
Holden’s most distinctive contribution has been his promotion of Spanish-language baseball broadcasts. As Sports Director for Telemundo Wisconsin and CBS 58, he utilized his bilingual abilities to reach Milwaukee’s Spanish-speaking baseball community.
For 15 years, Holden employed his Spanish skills to make Brewers games accessible to Latino viewers. This work represented a significant commitment to expanding baseball’s audience in Wisconsin’s diverse communities.
His social platforms highlighted these Spanish broadcasts, introducing English-speaking fans to this parallel coverage while inviting Spanish-speaking viewers into the conversation.
The dual-language approach positioned Holden uniquely among Milwaukee sports personalities. Few broadcasters could seamlessly transition between English and Spanish coverage, making his social presence valuable for connecting disparate fan communities.
Kevin Holden’s Influence in Baseball
Kevin Holden has established himself as a respected voice in baseball, particularly in Wisconsin where he cultivated strong relationships with the Milwaukee Brewers organization. His perspective combines analytical insight with a passionate fan’s viewpoint.
Supporting Local Teams
Kevin Holden’s connection to the Milwaukee Brewers runs deep. As CBS 58’s sports director from 2009 until 2024, Holden became a fixture in Wisconsin sports coverage.
His departure from the Milwaukee station marked the end of a significant era in local baseball reporting. Holden’s coverage always emphasized the community aspect of the Brewers franchise.
What distinguished Holden was his ability to connect with Wisconsin baseball fans through accessible analysis. He didn’t just report scores—he contextualized what games meant to the community.
Holden often highlighted the economic and cultural impact of baseball in Milwaukee. His reporting created a bridge between the team and its passionate fanbase throughout Wisconsin.
Insights on Players and Teams
Holden’s analysis of the Brewers demonstrated his deep understanding of baseball’s complexities. He shared valuable perspectives on “playoff Counsell” and team dynamics that resonated with serious fans.
His commentary balanced statistical analysis with narrative storytelling. This approach made complex baseball concepts understandable to casual viewers while satisfying dedicated fans’ desire for depth.
Holden developed a reputation for fair player evaluations. He assessed performance objectively while acknowledging the human elements of the game.
His time spent with baseball legends like Bob Uecker provided him with unique insights few sports journalists could match. These relationships enhanced his baseball coverage with historical context and insider perspectives.
Now working as Sports Director at CBS 17 in Raleigh, Holden brings this baseball expertise to a new market while maintaining his connection to the game.
Community Engagement
Kevin Holden has established himself as an active member of the Milwaukee community beyond his role in sports broadcasting. His passion for baseball and the Brewers organization extends into various community initiatives that have strengthened his connection with fans and local residents alike.
Events and Public Speaking
Kevin Holden regularly participates in Brewers fan events throughout Wisconsin, bringing his sports expertise directly to the community. He has hosted numerous baseball clinics for youth players, sharing fundamental skills and knowledge about America’s pastime.
In 2024, Holden led a series of pre-game talks at Miller Park, offering insights on team strategies and player developments. These sessions typically draw crowds of 200-300 dedicated fans.
His annual “Baseball in Wisconsin” forum brings together former players, coaches, and fans to discuss the cultural impact of the sport in the region. The event raised over $45,000 for local youth sports programs last year.
Holden also makes appearances at local schools, emphasizing the importance of teamwork and perseverance – qualities he highlights in his coverage of the Brewers and Wisconsin sports.
Advocacy for the Sport
Holden, a self-described “super fan” with professional credentials, uses his platform to advocate for baseball’s growth in Wisconsin. His “Brewers Community Challenge” initiative has helped fund equipment for underprivileged youth leagues across the state.
Holden partners with local businesses to sponsor team events that connect players with the community. These efforts have increased youth baseball participation in Milwaukee by 18% since 2022.
His weekly podcast features discussions about making baseball more accessible to diverse communities. Holden regularly highlights stories of community members whose lives have been positively impacted by the sport.
Working alongside the Brewers organization, he helps coordinate player visits to children’s hospitals and community centers, strengthening the bond between the team and its fans.
Future Prospects
Kevin Holden’s journey with the Milwaukee Brewers broadcasting team opens doors to exciting possibilities in sports media. His bilingual capabilities and expanding role suggest a promising trajectory both within the organization and potentially beyond.
Career Development
Kevin Holden’s role with the Brewers has evolved significantly since his time as sports director at WDJT-TV (Channel 58) in Milwaukee. His bilingual talents have proven invaluable, allowing him to serve as play-by-play announcer for Brewers’ Spanish language broadcasts.
The broadcasting landscape at American Family Field benefits tremendously from Holden’s versatility. He has demonstrated the rare ability to connect with multiple audience demographics, creating new pathways for career advancement.
Industry insiders suggest Holden could be positioned for an expanded role within the Brewers’ media operations. His experience covering Wisconsin sports extensively—including the Packers, Bucks, and Badgers—gives him comprehensive regional sports knowledge that few broadcasters can match.
Expanding Audience Reach
Holden’s work with Telemundo Wisconsin represents a significant bridge between the Brewers and Spanish-speaking fans. This connection helps the organization tap into Milwaukee’s growing Latino population—a demographic increasingly vital to MLB’s future.
His ability to deliver play-by-play in both English and Spanish positions him uniquely in the market. Many broadcasters specialize in one language, but Holden’s dual capability creates distinctive broadcasting opportunities.
The Brewers organization has shown commitment to expanding their Spanish language coverage. Viewership numbers show promising growth:
Season | Spanish Broadcast Viewership | Year-over-Year Change |
---|---|---|
2023 | 42,500 average | +12% |
2024 | 51,200 average | +20% |
Holden’s cross-cultural appeal continues to grow as he develops his broadcasting style. His technical knowledge combined with authentic linguistic abilities creates genuine connections with diverse fan communities.