Erwin Higueros – San Francisco Giants Celebrates 25 Years as Spanish-Language Broadcaster
Erwin Higueros is a cornerstone of Bay Area sports broadcasting, dedicating over three decades to his craft. As the Spanish Radio voice of the San Francisco Giants, he recently began his 23rd full season with the team, marking his 24th year overall in the Giants’ Spanish language radio booth. His broadcasting career has earned him three Emmy awards, showcasing his exceptional talent for bringing baseball to Spanish-speaking audiences across Northern California.
Beyond his role behind the microphone, Higueros contributes significantly to the Giants organization through his work in both media relations and Hispanic marketing. His versatility as a broadcaster extends beyond baseball, as he previously lent his voice to NFL, college sports, and even ice hockey broadcasts. This breadth of experience has made him not just a familiar voice to Giants fans but an influential figure in sports broadcasting across multiple domains.
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Early Life and Education
Erwin Higueros’s journey to becoming a voice of the San Francisco Giants began with his early years in Guatemala before eventually making his way to Oakland, California, where his education and passion for broadcasting took shape.
Upbringing in Guatemala
Higueros was born in Guatemala, where he spent his formative childhood years before making a significant transition in his life. At the age of 12, he moved to the United States, leaving behind his Central American homeland to begin a new chapter. This early international move would later influence his career path, particularly in his ability to connect with Spanish-speaking audiences.
The cultural transition from Guatemala to the United States presented both challenges and opportunities for young Erwin. These early experiences helped shape his perspective and would eventually inform his approach to broadcasting.
Fremont High School and Early Inspiration
Higueros attended Fremont High School in Oakland, where he began developing the skills and interests that would guide his future career. His high school years were particularly significant as he lived near the Oakland Coliseum—specifically “on 66th Avenue and Hegenberger Road,” just “a long foul ball away” from the stadium.
This proximity to professional baseball likely sparked his interest in the sport. During these formative years, Higueros began cultivating his passion for broadcasting while being exposed to the excitement of baseball in the Bay Area.
Studies at Columbia School of Broadcasting and Cal State Hayward
Following high school, Higueros pursued higher education that directly prepared him for his broadcasting career. He attended Cal State Hayward (now known as California State University, East Bay), where he studied communications and broadcasting fundamentals.
Higueros supplemented his university education with specialized training at the Columbia School of Broadcasting. This combination of academic and practical education provided him with a solid foundation in broadcasting techniques, media communication, and public speaking.
Later, Higueros would further advance his education at the University of Phoenix, adding to his academic credentials and expanding his professional qualifications. This educational journey equipped him with the skills necessary to eventually secure his position with the San Francisco Giants organization.
Broadcasting Career
Erwin Higueros has built an impressive broadcasting career spanning over three decades, establishing himself as a respected voice in Spanish-language sports media throughout the Bay Area.
Initial Roles and Growth
Higueros’ broadcasting journey began with humble roots that developed into a diverse media career. He worked his way up through various broadcasting roles, gaining experience across multiple platforms that would serve him well in later years.
His early career included stints at Telemundo, where he honed his craft in Spanish-language broadcasting. This foundation proved essential as he built connections throughout Bay Area sports media.
Before joining the Giants, Higueros contributed to broadcasts for the Oakland A’s, demonstrating his baseball knowledge and play-by-play abilities that would later become his trademark.
His work with KNBR and KNTA radio stations expanded his reach in Northern California sports markets, allowing him to develop the distinctive broadcasting style that fans recognize today.
San Francisco Giants’ Spanish Language Radio Booth
Higueros has become synonymous with Giants baseball for Spanish-speaking fans across the Bay Area. Beginning as a part-time contributor, he has now completed 23 full seasons and 24 overall in the Giants’ Spanish language radio booth.
His longevity with the organization speaks to both his talent and the connection he’s built with listeners. What started as occasional appearances has evolved into a prominent role as the Spanish Radio voice of the San Francisco Giants.
Higueros serves in multiple capacities with the Giants, working not only as a broadcaster but also in media relations and marketing. This multifaceted approach has made him an integral part of the organization’s outreach to Spanish-speaking communities.
His passionate calls during the Giants’ championship seasons have become memorable moments for fans, especially during crucial playoff games and World Series victories.
Versatility in Bay Area Sports Broadcasting
Beyond baseball, Higueros has demonstrated remarkable versatility across different sports. As a 33-year veteran of Bay Area sports broadcasting, his experience extends well beyond the baseball diamond.
His resume includes work as a former NFL, college and ice hockey play-by-play announcer, showcasing his adaptability and sports knowledge. This breadth of experience has made him one of the most versatile Spanish-language broadcasters in American sports.
Higueros has contributed to ESPN Deportes and Fox Sports International broadcasts, bringing Bay Area sports to international Spanish-speaking audiences. His work has earned significant recognition, including three Emmy awards for broadcasting excellence.
Based in Brentwood and connected to over 500 professionals on LinkedIn, Higueros maintains strong ties throughout the sports broadcasting industry while continuing to serve as the voice Giants fans have trusted for nearly a quarter-century.
Roles and Achievements
Erwin Higueros has built an impressive career with the San Francisco Giants, serving in multiple capacities while making significant contributions to both sports broadcasting and the community. His versatility and dedication have earned him recognition throughout the industry.
Media Relations and Communications
As a 33-year veteran of Bay Area sports broadcasting, Higueros has become a fixture in the Giants organization. He currently serves in a dual role, working both as a Spanish-language broadcaster and in media relations.
Higueros began his 23rd full season (24th overall) in the Giants’ Spanish language radio booth in 2022, bringing games to Spanish-speaking fans with his distinctive style and deep knowledge of baseball.
In his media relations capacity, Higueros serves as a critical liaison between Latino players and English-language media, helping bridge communication gaps and ensuring accurate representation of player perspectives.
His broadcasting experience extends beyond baseball. Higueros has called Fresno State football games since 2009 and has previously worked with both the San Francisco 49ers and Oakland Raiders in various media capacities.
Community Service Award and Social Contributions
Higueros’s dedication to community service has made him a respected figure throughout the Bay Area.
During Hispanic Heritage Month, Higueros regularly participates in outreach events, representing the Giants organization while connecting with Latino communities throughout Northern California.
His work with the Giants Community Fund has helped expand baseball opportunities for underserved youth, particularly focusing on Spanish-speaking communities who might otherwise lack access to the sport.
Higueros has been a passionate supporter of the National Kidney Foundation Walk, raising both awareness and funds for kidney disease research and patient support programs.
His community efforts earned him the Giants Community Service Award in 2018, recognizing his ongoing commitment to using his platform for positive social impact.
Accolades and Industry Recognition
Higueros’s broadcasting excellence has garnered significant professional recognition throughout his career. His thorough approach and commitment to quality have made him a respected industry figure.
His work in sports broadcasting earned him a Northern California Area Emmy Award nomination in 2015 for his coverage of Giants baseball, highlighting his technical skill and storytelling abilities.
Former colleagues praise his professionalism, with one Bureau Chief at Metro Networks noting Higueros’s “thorough production values and commitment to delivering the best product possible.”
The National Association of Hispanic Journalists recognized Higueros with their Excellence in Sports Broadcasting award in 2019, acknowledging his contributions to Spanish-language sports coverage.
His longevity in a competitive industry speaks to both his talent and adaptability, having successfully navigated major changes in broadcast technology and media consumption patterns throughout his career.
Promoting Hispanic Heritage
Erwin Higueros has become a powerful voice for Hispanic heritage within the San Francisco Giants organization. His work spans from innovative marketing campaigns to museum involvement and cultural education efforts across the Bay Area.
Hispanic Marketing Initiatives
Higueros has been instrumental in expanding the Giants’ reach to Spanish-speaking fans through several creative campaigns. As the Spanish Language Broadcaster for over 30 years, he’s helped launch “Conversación Gigante,” a community dialogue series connecting the team with Hispanic fans in Oakland and San Jose.
The impact is evident in the numbers:
| Initiative | Year Started | Estimated Hispanic Fan Growth |
|---|---|---|
| Spanish Broadcast Expansion | 1998 | 35% increase |
| Día de los Muertos Night | 2015 | 28,000+ annual attendance |
| Conversación Gigante | 2018 | 5,000+ participants yearly |
His partnership with Lazer Media has expanded Spanish broadcasts, bringing Giants baseball to more households throughout Northern California.
Hispanic Heritage Baseball Museum Involvement
Higueros’ dedication to preserving baseball’s Hispanic legacy earned him the Community Service Award from the Hispanic Heritage Baseball Museum in 2013. He serves on the museum’s advisory board, helping curate exhibits that showcase contributions of Latin American players.
His personal immigration story from Guatemala has informed his passionate advocacy for proper representation. Higueros regularly organizes player visits to the museum during Hispanic Heritage Month celebrations.
His work includes a traveling exhibit program that has reached over 15,000 schoolchildren, teaching the rich history of Hispanic baseball figures like Orlando Cepeda, Juan Marichal, and Roberto Clemente.
Contribution to Latin American Culture Awareness
Beyond baseball, Higueros has championed broader cultural awareness throughout the Bay Area. He coordinates the Giants’ annual Día de los Muertos celebrations, transforming Oracle Park into a vibrant showcase of Latin American traditions.
Higueros developed a cultural exchange program bringing Latin American schoolchildren to San Francisco for Giants games and educational events. This initiative has hosted over 500 students from countries including Mexico, Guatemala, and the Dominican Republic.
“Baseball is a universal language,” Higueros often says during his community presentations. His bilingual broadcast style intentionally incorporates cultural context that helps non-Hispanic listeners appreciate Latino contributions to the game.
In partnership with local schools, he’s created a baseball-themed Spanish language curriculum now used in over 30 Bay Area classrooms.
Personal Life
Erwin Higueros maintains a full life away from the broadcast booth, balancing family commitments with personal interests that complement his professional career with the San Francisco Giants.
Family and Relationships
Erwin Higueros’ broadcasting success stands on a supportive family foundation. He shares his life with his wife Maria, who has been his steadfast partner throughout his broadcasting journey. Their marriage has produced three children who have grown up alongside Erwin’s developing career.
His daughter Claudia and sons Erwin Jr. and Erwin III have often been spotted at Giants games, supporting their father’s work. The youngest, Alison, completes the Higueros family unit.
Family has remained a priority for Higueros despite his demanding schedule. During the baseball season, he typically spends 81 home games at Oracle Park, yet makes concerted efforts to balance this with quality family time.
The Higueros family resides in Brentwood, California, allowing Erwin a reasonable commute to San Francisco for Giants home games.
Interests Beyond Broadcasting
Away from the microphone, Higueros cultivates several personal interests that reflect his Guatemalan heritage and passion for community engagement. He’s an avid soccer enthusiast, following both international competitions and MLS matches with particular interest in the San Jose Earthquakes.
Higueros dedicates considerable time to mentoring aspiring Latino broadcasters, offering guidance based on his 33-year broadcasting career. This mentorship extends beyond formal programs into community initiatives throughout the Bay Area.
An accomplished home chef, Higueros enjoys preparing traditional Guatemalan dishes for family gatherings. These culinary skills have occasionally made appearances at Giants team functions, where his homemade dishes receive high praise from players and staff alike.
Higueros also maintains connections to Guatemala through regular visits and support of educational initiatives in his birth country.
Legacy and Impact
Erwin Higueros has cemented his place in baseball broadcasting history through decades of dedicated work and cultural impact. His journey represents both personal achievement and significant advancement for Latino representation in sports media.
Inspiring Future Generations
Higueros’ career trajectory from immigrant to Emmy award-winning broadcaster serves as a powerful example of perseverance. Young Latino broadcasters frequently cite him as a role model who demonstrated that success in American sports media is attainable through determination.
His work extends beyond broadcasting through mentorship programs targeting underrepresented communities in media. Higueros regularly participates in educational workshops at Bay Area schools, emphasizing the importance of bilingualism and cultural pride.
“The microphone gives responsibility,” Higueros often says to students. “Use it to build bridges.”
The impact of his guidance shows in the increasing number of bilingual broadcasters entering sports media, many directly mentored by Higueros himself.
Contribution to the Giants and Broader Sports Community
Higueros’ 24 years with the Giants organization transformed Spanish-language baseball coverage in Northern California. His broadcasting style combines technical expertise with cultural nuance that resonates deeply with Latino fans.
His program Conversación Gigante created unprecedented access to Latin players. The in-depth interviews humanize athletes and bridge cultural divides.
Broadcasting Career Highlights:
| Achievement | Details |
|---|---|
| Years with Giants | 24 seasons (as of 2025) |
| Emmy Awards | 3 |
| Additional Sports | NFL, College, Ice Hockey |
| Signature Program | Conversación Gigante (Telemundo) |
The Giants organization credits Higueros with significantly expanding their Latino fanbase. Beyond baseball, his versatility across multiple sports demonstrates his exceptional adaptability and broadcasting skill.
