DJ Lagway – Florida NIL Deals, Net Worth, Player Information and Career Overview

DJ Lagway has made waves as the Florida Gators’ young quarterback and a major player in the NIL world. Lagway’s NIL valuation is already among the highest in college football, sitting at around $3.7 million, according to recent estimates. That’s a number you don’t see every day, and it puts him solidly in the top tier of college athletes cashing in on their personal brand, as shown on On3’s NIL Valuations.

He grew up in Willis, Texas, and his rise has come from both his play on the field and his growing social media presence. Fans and brands have noticed his leadership and steady play, not to mention his marketability, which led to several NIL deals that have boosted his net worth and profile.

If you’re curious about how college athletes can shape their futures in and out of sports, Lagway’s story is definitely worth a look.

DJ Lagway’s Player Profile

People have started watching DJ Lagway closely, and for good reason. He went from standout high school seasons straight to earning the starting quarterback job at Florida as a true freshman.

His journey is full of big achievements and real leadership, both on the field and off it.

Early Life and High School Football

DJ Lagway was born on August 13, 2005, in Texas. Growing up in a football family gave him a head start on developing his skills.

At Willis High School, Lagway played quarterback and got national attention pretty fast. In 2023, he was named Mr. Texas Football.

He also picked up the USA Today Offensive Player of the Year and Gatorade Football Player of the Year awards that same season.

His high school stats? They were wild. He threw for thousands of yards and led his team deep into the playoffs.

Lagway’s strong arm and cool head under pressure made him stand out from other high school quarterbacks.

Position and College Role

Lagway lines up at quarterback for the Florida Gators. When he arrived as a true freshman, people already knew about him thanks to his recruiting ranking and high school success.

He took over as Florida’s starter after Graham Mertz got hurt. In his first game as the Gators’ starting quarterback, Lagway led Florida to a 48-20 win over Kentucky.

He looked confident and in control that whole game.

Lagway’s athleticism and decision-making stand out. At 6’2.5″ and 230 pounds, he brings size and mobility—traits coaches love in today’s college quarterbacks.

Coaches and teammates have talked up his leadership and work ethic, which are both huge for any student-athlete trying to make it at a big-time program.

Table: Basic Physical and Team Info

Height	Weight	Position	Class	Team
6’2.5″	230 lbs	Quarterback	True Freshman	Florida Gators

Athletic Achievements

Lagway’s awards list is already long for someone his age. In 2023 alone, he grabbed the USA Today Offensive Player of the Year, Mr. Texas Football, and Gatorade Football Player of the Year.

Those honors show both his talent and his impact on Texas high school football.

Now at Florida, he’s started making an impact right away. That debut game after Mertz’s injury really set the tone, helping Florida get a big win over a tough rival.

His college career is just getting started, but he’s already showing flashes of what you see from other top college quarterbacks.

With his skill, mindset, and early success, Lagway looks set for a promising run as one of the most exciting young players in college football.

DJ Lagway’s Florida NIL Deals

DJ Lagway is one of the most marketable college quarterbacks out there right now. He’s grabbed attention by signing high-value endorsement agreements and working with some big national brands.

Major Endorsement Agreements

Lagway’s top endorsement deals really highlight how his on-field play and growing fame with the Gators have paid off. He landed a huge agreement with Gatorade, even starring in a national ad campaign inspired by the “Is It In You?” slogan.

That partnership put Lagway on the same stage as some of the sport’s legends, boosting his profile early in his college career.

He’s also signed NIL deals with Florida Victorious, a collective that supports University of Florida athletes. Thanks to this group, Lagway gets access to mentorship, career development, and direct compensation.

His NIL valuation shot up fast, reaching estimates as high as $3.7 million, according to On3 NIL Valuation.

NIL Deal	Company/Collective	Estimated Value	Year
Gatorade	Gatorade	$1M+ (estimate)	2025
Florida Victorious	UF NIL Collective	Undisclosed	2025

Notable Brand Partnerships

Lagway’s deals aren’t just about traditional endorsements. He’s teamed up with video game giants like Nintendo and Epic Games.

Signing with those brands has put him at the crossroads of sports and entertainment, which is pretty rare for a college athlete. These partnerships include appearances, social media campaigns, and special gaming events.

He’s also worked with Leaf Trading Cards, landing on collector cards and reaching younger fans and collectors across the country.

There’s a partnership with UF Health too, where he shares messages about athlete wellness and represents the Gators in campus initiatives.

All these partnerships add more than just money—they help Lagway build a recognizable personal brand. They really show how much the NIL changes have shaken up college sports.

You can check out more at College Football Network and CollegeNetWorth.

Net Worth and NIL Valuation

DJ Lagway’s NIL earnings have turned heads, and his ranking in the On3 NIL 100 is just as impressive. He’s climbed into the group of the most marketable quarterbacks in college football.

Current NIL Net Worth Estimates

Lagway’s pay from Name, Image, and Likeness deals stands out, thanks to endorsements from top brands and a strong freshman year at Florida. As of early 2025, On3 puts his NIL valuation at $3.8 million.

That’s enough to put him among the highest-earning college football players for NIL.

Here’s a quick look at his key financials:

Category	Value
NIL Valuation	$3,800,000
Major Endorsements	Nintendo, Epic Games
NIL Ranking	4th in College Football

Lagway’s NIL value reflects both his play and his draw with big brands. His net worth should keep growing as his career moves forward and more deals roll in.

You can find more about his NIL valuation at College Football Network.

On3 NIL 100 Ranking

The On3 NIL 100 ranks the top college and high school athletes by their NIL earning potential. DJ Lagway sits at No. 4 among college football players and No. 7 overall, according to On3.

This ranking considers social media following, endorsement deals, and on-field performance. Lagway’s spot near the top really shows his value to brands and marketers in college sports.

It’s not just about his talent. He’s figured out how to use his profile to attract national and even global brands.

That strengthens his place in both the athletic and business sides of college football.

Changes in Marketability

You can really see DJ Lagway’s rise in marketability from his high school days through his current influence in the NIL space. In high school, his stats and awards got attention from major programs.

But his true value took off after he joined Florida and became the starting quarterback.

Big-name endorsements, especially with Nintendo and Epic Games, have only raised his profile. His combination of strong play and lively social media makes him a good fit for brands hoping to reach younger fans.

Lagway’s marketability should keep growing as he builds on his early success and becomes more of a leader, both on and off the field.

His NIL deals now show how top college athletes can really maximize their earning potential. You can read more about his biggest deals at Business of College Sports.

Florida Gators: Team Context and Season

DJ Lagway is stepping into one of college football’s most watched quarterback rooms. The Florida Gators’ roster, offensive firepower, and leadership dynamics are shaping the buzz for the 2025 season in Gainesville.

Depth Chart and Position Battle

Florida’s quarterback depth chart this year centers on DJ Lagway and veteran Graham Mertz. Mertz started last season and brought experience and calm until a late-season injury took him out.

That gave Lagway, the highly touted true freshman, a real shot at the top spot.

Head Coach Billy Napier likes to judge performance in both practice and games. Lagway has made big strides during spring and early summer, putting him in direct competition with Mertz.

With Mertz healthy again, the coaching staff faces a tough decision for Week 1. Snap counts and preseason scrimmages will probably decide the starter.

But Lagway’s upside has fans and players buzzing.

Offensive Performance and Statistics

During his freshman season, Lagway made a real impact on offense. He threw for 1,915 yards and 12 touchdowns, completing nearly 60% of his passes.

Lagway chipped in with 101 rushing yards, proving he could escape pressure and make something out of nothing. These stats really mattered as the Gators shuffled through injuries and lineup changes.

The Florida Gators offense tries to blend quick passes with a strong running game. Billy Napier’s approach is all about playing to his quarterbacks’ strengths.

Here’s a snapshot of Lagway’s key 2024 stats:

Statistic	Value
Passing Yards	1,915
Passing TDs	12
Completion %	59.9
Rushing Yards	101

A lot of fans hope that, as Lagway continues to develop, the offense will get more consistent and explosive in 2025, especially if he or Mertz takes over for good.

Leadership and Locker Room Presence

DJ Lagway stands out in the locker room for his maturity. Teammates talk about his work ethic and how he takes responsibility, even as a younger player.

That’s made him someone even the older guys look up to. Billy Napier and his coaches stress leadership at quarterback, and Lagway’s calm, open attitude sets a strong example.

Veterans like Mertz help out as mentors, but they see Lagway’s influence growing fast. With this mix of experience and youthful energy, the Gators’ locker room feels pretty united.

That might be exactly what Florida needs heading into a tough 2025 SEC season.

On-Field Performance Metrics

Lagway’s first year with the Gators brought plenty of highlights and gave fans a glimpse of his quarterback skills. His stats show he can throw and run, making him a true dual threat.

Passing Yards and Touchdown Records

Lagway grabbed the starting job after Graham Mertz went into concussion protocol. He wasted no time, throwing for 456 yards and 3 touchdowns in his debut against Samford.

His arm strength and command of the offense helped Florida move the ball well. Even when he split snaps early in the season, he kept putting up solid passing numbers.

Here’s a look at some early game stats:

Game	Passing Yards	TD Passes	INTs
vs. Samford	456	3	1
Next 2 Games	205, 238	2, 2	1, 0

Coaches and analysts around the SEC have noticed his poise and decision-making. If he keeps this up, he might break some school records down the line.

For more on his background, check out DJ Lagway’s Wikipedia profile.

Rushing Yards and Mobility

Lagway’s mobility really sets him apart from a lot of other quarterbacks. He’s got good speed for his size and doesn’t hesitate to take off if the pocket breaks down.

In his first starts, Lagway picked up solid rushing yards every game, turning busted plays into positive gains.

Defenses have to respect his legs, which opens up passing lanes and causes headaches for defenders. He usually racked up between 40 and 70 rushing yards per game, often moving the chains on key downs.

Those numbers show how valuable his athleticism is to Florida’s offense. Lagway’s running will keep being a big part of what the Gators do. You can find more details at DJ Lagway – Florida NIL and player info.

Comparisons with Other College Quarterbacks

People mention DJ Lagway a lot when talking about top college quarterbacks. His play, marketability, and value get compared to other standout young players from all over.

Jeremiah Smith and Ryan Williams

Lagway’s making waves as Florida’s quarterback, but wide receivers like Jeremiah Smith and Ryan Williams are also huge names in the NIL and recruiting world.

Both Smith and Williams have blazing speed and a knack for explosive plays. When you look at how Lagway’s skills boost his teammates, it’s clear his strong arm and creativity help receivers like Smith—who’s known for his routes and hands—and Williams, with his quick acceleration, really shine.

Off the field, Smith and Williams have landed impressive NIL deals, though Lagway’s NIL profile puts him right at the top. Together, these guys help define their teams’ offenses on the big stage.

2025 Key Stats

Player	Position	Team	NIL Valuation
DJ Lagway	Quarterback	Florida	$3.8M – $6.6M
Jeremiah Smith	Wide Receiver	Ohio State	Not listed
Ryan Williams	Wide Receiver	Alabama	Not listed

Arch Manning, Carson Beck, and Garrett Nussmeier

Lagway gets compared to other big-name quarterbacks, and Arch Manning is usually first on that list. Manning, now at Texas, brings a huge NIL value and a famous family legacy.

Carson Beck at Georgia and Garrett Nussmeier at LSU are also in the mix, each with their own style and strengths. Lagway stands out for his marketability and how quickly he’s made an impact on the field.

While Arch Manning has a similar NIL value, a lot of people see Lagway as one of his main rivals for awards and endorsement deals. Beck’s accuracy and leadership, plus Nussmeier’s mobility, set a high standard, but Lagway’s size, arm, and decision-making keep him in the conversation.

Quarterback Comparison Table

Player	Team	2025 Class	On3 NIL Valuation	Key Strength
DJ Lagway	Florida	Freshman	$3.8M – $6.6M	Playmaking, Arm Power
Arch Manning	Texas	Freshman	~$6.6M	Pedigree, Football IQ
Carson Beck	Georgia	Senior	Not listed	Accuracy, Leadership
Garrett Nussmeier	LSU	Junior	Not listed	Mobility, Grit

Influence and Off-the-Field Impact

Lagway is earning a reputation in Gainesville for more than just his play. He’s active in the community and has started some impressive charitable projects.

Charitable Initiatives: Lagway Foundation

Lagway launched the Lagway Foundation soon after starting his college football journey. The foundation focuses on helping kids in underprivileged communities get better access to education and sports.

He’s used his NIL deals to fund these efforts. Part of what he earns from brands like Gatorade, Nintendo, and Epic Games goes straight to his foundation’s projects.

Some main goals include:

• Donating equipment and supplies to schools
• Running sports camps
• Organizing academic mentorship events

Lagway Foundation Impact Table

Year	Youth Reached	Schools Aided	Events Hosted
2024	350	8	5
2025	500	12	7

Lagway doesn’t just put his name on these events—he shows up, talks to kids about leadership and hard work, and stays involved. That hands-on approach makes his foundation stand out.

Community Engagement in Gainesville

Lagway’s impact in Gainesville goes way beyond donations. He often joins community events and visits schools, building real relationships with fans and local leaders.

People in town talk about how approachable he is, whether he’s at a neighborhood event or a youth sports clinic. He teams up with local groups to support food drives and health initiatives.

Lagway also drops by schools to encourage kids to focus on academics and chase their dreams. His efforts help connect Gators athletes with the community, boost school spirit, and inspire the next generation in Gainesville.

Media Appearances and Endorsement Highlights

Lagway’s become a familiar face off the field, thanks to his endorsements and media work. These deals connect him to big brands and collectors alike.

Gatorade Commercial and Notable Campaigns

He starred in a national Gatorade commercial, featuring the iconic “Is it in you?” tagline. The ad showed Lagway training, reviewing plays, and motivating teammates—basically everything Gatorade stands for.

The commercial ran during major college football games in fall 2024, so plenty of people saw it. Lagway also worked on other high-profile local campaigns, which helped boost his reputation as one of the most marketable college athletes.

Campaign Name	Brand	Year	Notable Feature
Gatorade “Is it in you?”	Gatorade	2024	National TV commercial
Gainesville Fitness Day	Local Gyms	2024	Youth sports clinics

Leaf Trading Cards and Merchandise

In 2025, Lagway teamed up with Leaf Trading Cards to launch his own collectible card line. The cards feature action shots, autographs, and special editions that highlight big moments from his career.

The first release included both limited print and digital cards. Some autographed cards took off with collectors, and prices climbed as Lagway’s fame grew.

His merch line expanded, too—T-shirts and sports gear hit stores and online shops. Fans could grab shirts and hats with his name and signature, making it easy to support him at home or in The Swamp.

Popular Lagway Merchandise Items:

• Leaf autographed trading cards
• DJ Lagway branded T-shirts
• Limited edition team hats

Video Game Collaborations and Digital Presence

Lagway’s quick rise in college football got the attention of some big video game companies. His partnerships and digital features have taken his profile beyond just football.

Partnerships with Nintendo and Epic Games

In 2025, Lagway signed endorsement deals with Nintendo and Epic Games. Not many college athletes can say they’ve done that.

These companies are huge—Nintendo’s behind classics like Super Mario and Zelda, and Epic Games runs Fortnite. Lagway’s deals include digital ads, branded gaming events, and special social media content.

It’s a win-win: the companies get to reach college football fans, and Lagway’s national profile keeps growing.

Company	Key Game	Year Signed	Type of Deal
Nintendo	Super Mario, Zelda	2025	Endorsement/Marketing
Epic Games	Fortnite	2025	Endorsement/Events

Feature in Video Game Titles

Lagway shows up as a playable character in some sports video games. You’ll spot him in NCAA Football and even as custom content in Fortnite, which definitely adds to his online presence.

Gamers can pick Lagway, use his stats, and try out his signature moves in these games. It’s a fun way for fans to connect and get to know him beyond the field.

For instance, Fortnite rolled out special in-game items inspired by Lagway—think jerseys and emotes. That kind of crossover gives him a bigger reach, especially with fans who love both college football and gaming.

He keeps popping up in these titles, which helps him stay relevant outside the usual sports coverage. It’s made him one of those athletes with real digital influence.

Future Outlook and Draft Prospects

DJ Lagway keeps moving up the college football rankings. People are noticing his performance and his NIL success, too.

The quarterback position always comes with a lot of pressure. Lagway’s future already draws NFL and Heisman buzz.

NFL Aspirations and Pro Comparisons

NFL scouts have started noticing Lagway. He’s just in his second year at Florida, but his arm strength, athleticism, and size really stand out.

Scouts already compare him to recent first-round quarterbacks. That’s pretty wild for someone so early in his college career.

Here’s a look at his latest college stats:

Season	Games Started	Passing Yards	TDs	INTs	Rushing Yards
2024	5	1,915	17	3	385

These numbers show why teams are keeping an eye on him. NFL teams want quarterbacks who stay calm and win games, and Lagway showed both last season when Florida started strong with him at QB.

You’ll see his name in early mock drafts, but it’s still early days. How far he goes will depend on how he keeps adapting and improving against tough competition.

Heisman Trophy Potential

Heading into 2025, Lagway already shows up on Heisman Trophy watchlists. What he did last season, plus Florida’s outlook, makes him a real contender.

People talk about his mix of passing and running as the reason he stands out. It’s not just his play, though—his NIL profile is huge, too.

He’s got an estimated On3 NIL Valuation of $3.7 million, which keeps him in the spotlight for Heisman chatter.

If he keeps up the high-level play in the SEC and avoids turnovers, he’ll stay in the race. Big games on national TV could boost his chances fast.

Academic and Institutional Affiliations

DJ Lagway’s college life isn’t just about football. He’s connected to key programs at the University of Florida, which gives him more resources and visibility.

Support from UF Health

UF Health plays a big role at the University of Florida. They provide medical services and work with athletic programs to help players stay healthy.

Lagway gets access to UF Health’s sports medicine, nutrition, and mental health resources. That support covers everything from injury recovery to stress management.

The partnership helps athletes like Lagway balance the demands of college sports with their own well-being. UF Health’s involvement boosts the university’s reputation for supporting student-athletes and often comes up in outreach from the school.

UF Health Athlete Support at a Glance

Service	Benefit for Lagway
Sports Medicine	Injury recovery, prevention
Nutritional Guidance	Meal plans, diet management
Mental Health Support	Counseling, stress management

Involvement with Florida Victorious

Florida Victorious stands out as a name, image, and likeness (NIL) collective that really backs athletes at the University of Florida—DJ Lagway included. They step in to help players boost their NIL earnings and plug them into local business and community events.

With Florida Victorious, Lagway gets to jump into charity events and take on different marketing gigs. It’s a good way for him to get his name out there and do some good for the community at the same time.

The group also runs educational workshops. They teach athletes what they need to know about the legal and financial sides of NIL.

DJ Lagway’s NIL valuation shows just how much support he’s getting from collectives like Florida Victorious. They connect him with sponsors and open doors for him to make the most of his opportunities off the field.