Brad Nessler – CBS Lead Announcer Set to Cover 2025 NFL Season

Brad Nessler, a well-known college sports broadcaster, has been a fixture at CBS Sports since rejoining the network in 2017. The veteran announcer currently serves as the lead play-by-play voice for CBS’s college football and basketball coverage. His distinctive voice and professional delivery have made him one of the most respected figures in sports broadcasting.

With a career spanning decades, Nessler brings unparalleled experience to CBS’s coverage of SEC football and college basketball, providing viewers with insightful commentary and a steady presence in the booth. Born on June 3, 1956, the Duluth, Georgia-based broadcaster has become a familiar voice to millions of sports fans across America.

Before his current role at CBS, Nessler had a previous stint with the network in the 1990s, where he covered college football, men’s and women’s basketball, and even called NCAA Division I Women’s Championship games. His return to CBS cemented his status as one of the elite play-by-play announcers in college sports, continuing a tradition of excellence in broadcasting that fans have come to expect from the network’s coverage.

Early Life and Career Beginnings

Brad Nessler’s journey to becoming one of America’s premier sportscasters began in small-town Minnesota, where his early experiences and education laid the groundwork for an impressive broadcasting career that would span decades.

Education and Early Influences

Bradley Ray Nessler was born on June 3, 1956, in St. Charles, Minnesota, a small town that would shape his early perspectives on sports and community. His midwestern upbringing instilled the straightforward communication style that would later become his trademark.

During his formative years, Nessler developed a passion for sports broadcasting, often listening to local play-by-play announcers call games. This early exposure sparked his interest in the field.

He pursued his education with broadcasting in mind, eventually graduating in 1977 with the credentials needed to enter the competitive world of sports announcing.

First Steps in Broadcasting

Nessler’s professional career began modestly at KYSM, a Mankato radio station, where he worked as a drive-time host and sports reporter. This initial position allowed him to hone his distinctive voice and reporting techniques.

His career gained momentum when he moved to Atlanta, working for WGST-AM from 1980 to 1985. At WGST, Nessler developed his play-by-play skills and began building the reputation that would later earn him national attention.

The Atlanta years proved crucial for his development, allowing him to cover various sports and perfect the balanced announcing style he became known for. These experiences prepared him for his first national opportunities.

In 1990, Nessler joined CBS, marking the beginning of his rise to prominence in sports broadcasting. His work covered NFL games, college football, and basketball, establishing the foundation for his distinguished career.

Rise to Prominence at CBS

Brad Nessler’s journey at CBS Sports represents one of the most significant play-by-play announcer transitions in college football broadcasting history. His distinctive voice and analytical approach quickly made him a cornerstone of CBS’s college sports coverage.

Transition from ESPN to CBS

Nessler joined CBS Sports in May 2016 after a lengthy and successful career at ESPN. The move marked a pivotal shift in college football broadcasting. Initially, he called select SEC games during the 2016 season while fulfilling his remaining contractual obligations with ESPN.

In 2017, Nessler officially took over as the lead play-by-play announcer for SEC on CBS, replacing the legendary Vince Lundquist. This wasn’t just a job change—it was a carefully orchestrated succession plan.

CBS reportedly offered Nessler a five-year contract worth approximately $2.5 million annually. The network clearly valued his experience and reputation in the industry.

His smooth transition demonstrated CBS’s commitment to maintaining elite broadcasting talent for their premier college football package.

Partnership with Gary Danielson

The pairing of Nessler with veteran analyst Gary Danielson created immediate chemistry in the broadcast booth. Their partnership quickly developed into one of college football’s most recognizable announcing teams.

Danielson, already established at CBS, complemented Nessler’s play-by-play style perfectly. Their contrasting backgrounds—Nessler with his Minnesota roots and Danielson with his playing experience—created a balanced perspective for viewers.

The duo became known for their preparation and ability to explain complex game situations clearly. Their broadcasts feature a balance of tactical analysis and storytelling that resonates with casual and dedicated fans alike.

Nessler and Danielson’s Saturday afternoon broadcasts became appointment viewing for college football fans, particularly for the SEC’s most significant matchups.

The SEC on CBS Legacy

Nessler’s role with SEC on CBS came with tremendous responsibility. The network’s 3:30 PM ET Saturday time slot is traditionally reserved for the conference’s game of the week.

His tenure coincided with some of the most-watched regular season games in college football history. The Alabama-LSU matchup in 2019 drew over 16.6 million viewers, making it the highest-rated regular season college football game in eight years.

Year	Notable SEC on CBS Game	Viewership
2017	Alabama vs. Auburn	13.7M
2019	Alabama vs. LSU	16.6M
2022	Alabama vs. Tennessee	11.6M

Nessler’s authoritative yet conversational style made him the perfect successor to maintain the SEC on CBS tradition of excellence. His versatility also extended to NCAA basketball tournament coverage, further cementing his value to the network.

Having attended Minnesota State University, Nessler brings a midwestern sensibility to his SEC broadcasts that offers perspective beyond the conference’s regional boundaries.

Professional Highlights

Brad Nessler has established himself as one of the most respected voices in sports broadcasting through his work with CBS Sports. His distinctive voice and insightful commentary have made him a fixture in living rooms across America during the biggest moments in college and professional sports.

Iconic Moments in College Football

Nessler’s voice has become synonymous with Saturday afternoon college football, particularly SEC games on CBS. His best calls compilation showcases his talent for capturing dramatic moments with perfect timing and emotion.

The veteran broadcaster has called numerous SEC Championship games, including classic Alabama matchups that have decided national championship berths. In 2022, his call of Tennessee-Georgia was particularly noteworthy as he previewed the heavyweight matchup with his trademark insight.

Most recently, Nessler showcased his versatility when covering the Illinois vs. No. 1 Oregon game, demonstrating his deep knowledge of teams beyond the SEC.

His college football calls have been compiled by fans in videos showcasing “10 Minutes of Brad Nessler Calling Touchdowns”, highlighting his ability to elevate big moments.

Coverage of Major Basketball Tournaments

Beyond the gridiron, Nessler has been a key voice for CBS’s college basketball coverage, including the NCAA Tournament. His balanced approach allows the game to breathe while providing crucial context for viewers.

During March Madness, Nessler’s calm demeanor contrasts perfectly with the tournament’s inherent chaos. His preparation shines through in his ability to seamlessly transition between multiple games and teams during the hectic early rounds.

Nessler joined CBS’s basketball coverage after his return to the network in 2017, having previously called college basketball for ESPN and ABC Sports. His versatility across different sports has made him particularly valuable to CBS.

His basketball broadcasting style differs slightly from his football approach, with more emphasis on game flow and individual player stories, showcasing his adaptability across different sporting environments.

NFL Games and National Broadcasts

Though primarily known for college sports today, Nessler has substantial NFL experience, having called games for both CBS and NFL Network. His professional football broadcasts maintain the same measured approach that has defined his college work.

Nessler served as the play-by-play announcer for NFL Network’s Thursday Night Football package from 2011-2013, working alongside Mike Mayock. This national platform further cemented his status as one of America’s premier sports broadcasters.

His distinctive voice and memorable calls have made him instantly recognizable across multiple sports and networks. While at CBS, Nessler reportedly earns a salary in the $2-3 million range annually, reflecting his value to the network’s sports properties.

Nessler’s NFL work demonstrates his versatility, though he has primarily focused on college football since rejoining CBS in 2017 as the lead voice of the network’s SEC coverage, replacing the legendary Verne Lundquist.

Commentating Style and Legacy

Brad Nessler’s distinctive voice and approach to broadcasting have made him a beloved figure in sports media. His ability to capture the moment while maintaining professionalism has set him apart in the competitive world of sports commentary.

Trademark Voice and Emotional Delivery

Nessler’s deep, rich voice is instantly recognizable to college football fans across America. When viewers hear that signature tone, they know they’re in for quality commentary that enhances the game experience.

His ability to modulate his voice with the flow of the game is remarkable. During crucial moments, Nessler’s voice rises with excitement without crossing into shouting territory – a skill many broadcasters struggle to master.

“Hello, friends” might belong to Jim Nantz, but Nessler’s “You are looking live!” has become equally iconic among CBS broadcasts.

Fans particularly appreciate Nessler’s emotional investment in big moments. His call of Georgia’s national championship victory showcased his talent for matching the gravity of the moment with appropriate vocal energy.

Influence on Future Broadcasters

Younger commentators frequently cite Nessler as an influence on their broadcasting style. His balance of professionalism and enthusiasm provides a blueprint for aspiring sportscasters.

Since joining CBS as Verne Lundquist’s replacement, Nessler has maintained the network’s high standards while adding his personal touch to SEC broadcasts.

What separates Nessler from peers is his preparation. He studies teams meticulously, ensuring his commentary includes relevant context rather than empty platitudes.

His partnership with Gary Danielson became one of college football’s most recognizable broadcasting duos. Their emotional farewell at the conclusion of CBS’s SEC coverage demonstrated the genuine connection they’d built with audiences over the years.

Young broadcasters study Nessler’s timing – knowing when to speak and when to let the crowd noise tell the story remains one of his greatest strengths.

Nessler’s Role in Sports Culture

Brad Nessler has carved out a significant place in American sports broadcasting, becoming a familiar voice for fans across generations. His distinctive style and professionalism have helped shape how audiences experience college sports broadcasts.

Social Media Presence

Nessler isn’t the most prolific social media personality in sports broadcasting, but his impact resonates across platforms whenever SEC football takes center stage. Some of his contemporaries embrace Twitter for constant engagement, but Nessler maintains a more measured presence.

When clips of his calls circulate online, they typically generate substantial engagement from the passionate SEC fanbase. His transition to CBS in 2016 brought a fresh wave of social media attention as viewers compared his style to his predecessor, Verne Lundquist.

During big moments like the Iron Bowl between Alabama and Auburn, Nessler-related content spikes dramatically. Fans often share his reactions to game-changing plays, cementing his cultural relevance beyond traditional broadcast boundaries.

Memorable Calls and Phrases

Nessler’s broadcasting career features numerous signature calls that have become part of college football’s audio landscape. While not as catchphrase-heavy as some announcers, his measured delivery during crucial moments has produced several memorable soundbites.

Since taking over the lead play-by-play role for SEC games on CBS in 2017, Nessler has added his voice to countless significant contests. His call of the 2019 Iron Bowl, with its dramatic finish, stands as particularly noteworthy among fans.

Nessler’s voice has also become synonymous with the CBS college football presentation package. The familiar jingle paired with his introductions creates an almost Pavlovian response for college football enthusiasts each Saturday afternoon.

His recent call of Illinois’ victory over Michigan demonstrated his continued excellence, capturing the electric atmosphere in Champaign with precision and energy that resonated with viewers nationwide.

Collaborations and Broadcasting Partnerships

Brad Nessler has built his reputation through strong partnerships with fellow broadcasters, creating memorable commentary teams for college football’s biggest moments. His distinctive voice and chemistry with colleagues have made him a mainstay in sports broadcasting.

Work with Verne Lundquist and Other Commentators

Nessler’s most significant recent partnership began when he replaced Verne Lundquist as the lead voice of SEC on CBS. The transition was remarkably smooth, largely because Nessler reunited with Gary Danielson after 17 years apart. Their previous work together created an instant chemistry that fans immediately noticed.

“It’s like we never split up,” Nessler remarked about working with Danielson again. Their off-air friendship has translated to natural on-air commentary.

Before CBS, Nessler worked extensively at ESPN with various partners, developing his collaborative style. His ability to adapt to different broadcasting teams has been a hallmark of his career.

Currently, Nessler works with Danielson and Jenny Dell as they call BIG TEN games on CBS, demonstrating his versatility across conference coverage.

Commentating for Major Playoffs and Championships

Nessler’s voice has become synonymous with college football’s biggest moments, particularly SEC Championship Games where his measured delivery adds gravitas to crucial plays. His preparation for championship broadcasts is legendary among producers.

During his first CBS tenure from 1990 to 1992, Nessler called NFL games and college basketball tournaments, establishing his reputation for playoff excellence. His return to CBS strengthened the network’s championship coverage.

Nessler’s playoff commentary style differs slightly from regular season work—he allows more breathing room for big moments and emphasizes historical context. This approach has earned him assignments to numerous bowl games and conference championships.

His partnership with color commentators during these high-stakes games is particularly effective, allowing technical analysis to shine while maintaining narrative flow for casual viewers.

Beyond the Booth

Brad Nessler’s influence extends well beyond his commentary duties at CBS Sports, where he has built relationships with teams and contributed to developing future broadcasters.

Engagement with College and Professional Teams

Nessler has maintained strong connections with numerous college programs throughout his career, particularly with the SEC. His relationship with Georgia Tech Basketball dates back to his early broadcasting days, giving him unique insights into the program’s evolution.

The veteran announcer has also cultivated professional relationships with NFL organizations like the Atlanta Falcons, enabling him to bring additional context to his college broadcasts when discussing pro prospects.

During the offseason, Nessler frequently visits team practices and meetings across the country. These behind-the-scenes experiences allow him to gather information that enriches his game calls.

“The preparation never stops,” Nessler once explained. “Those relationships with coaches and players are what bring authenticity to the broadcast.”

Contributions to Media Training and Education

Nessler has dedicated significant time to mentoring aspiring broadcasters, serving as a guest lecturer at several journalism schools. His practical advice on voice work, preparation, and game analysis has influenced many young professionals.

Through workshops sponsored by the SEC Network, Nessler has helped develop broadcasting talent specifically for college sports coverage. These educational initiatives typically run during the spring and summer months.

Several current broadcasters credit Nessler as a key mentor in their development. His approach emphasizes thorough research and authentic delivery rather than manufactured enthusiasm.

Nessler also participates in annual broadcasting camps where he reviews demo reels and provides personalized feedback to attendees. These sessions focus on practical skills like timing, player identification, and working effectively with production teams.

Comparisons and Industry Relations

Brad Nessler’s position at CBS represents a critical pivot in the landscape of college football broadcasting. His transition from SEC to Big Ten coverage reflects broader shifts in network strategies and talent deployment across major sports networks.

CBS vs Competitor Networks

CBS Sports’ college football coverage faces stiff competition from ESPN, FOX, and NBC in the battle for viewership. The network’s move from the SEC to the Big Ten marks a significant shift in the college football broadcasting landscape.

While ESPN dominates with its comprehensive College Football Playoff coverage, CBS maintained a distinctive presence through its long-running SEC package. FOX has strengthened its position with “Big Noon Kickoff,” while NBC leverages its Notre Dame relationship.

CBS reportedly walked away from SEC rights after a 17-year partnership when the price tag reached $300 million annually – a dramatic increase from the $55 million they had been paying.

This created the opening for CBS to acquire Big Ten rights, establishing a new Saturday afternoon showcase window.

Brad Nessler’s Unique Place in Sports Broadcasting

Nessler stands apart from contemporaries through his versatility across multiple sports and networks. Before joining CBS, he established himself as one of the top football announcers at ABC/ESPN.

His smooth play-by-play style contrasts with the more excitable approach of ESPN’s Chris Fowler or the technical analysis favored by FOX’s Gus Johnson. Nessler’s pairing with analyst Gary Danielson created continuity when he replaced the legendary Verne Lundquist on SEC broadcasts in 2017.

Nessler’s career longevity is remarkable – he’s remained a top-tier broadcaster for over three decades. His seamless handling of the CBS transition from SEC to Big Ten demonstrates his adaptability and professional credibility.

Industry insiders consistently rate Nessler among the most prepared and unbiased play-by-play voices in college football.

Personal Insights and Anecdotes

Beyond the broadcast booth, Brad Nessler has cultivated a rich personal life that shapes his approach to sports commentary. His experiences growing up in Minnesota and family values have deeply influenced his broadcasting career and personal philosophy.

Life Away from the Camera

Brad Nessler’s roots in Minnesota have remained significant throughout his career. Born and raised in the Land of 10,000 Lakes, Nessler’s Midwestern sensibilities come through in his broadcasting style—straightforward yet warm.

Family has always been central to Nessler’s life. He’s been married to his wife Nancy for several decades, maintaining a strong family foundation despite the travel demands of his broadcasting schedule.

When not calling games, Nessler enjoys golf—a passion that allows him to unwind between broadcasts. His interactions with coaches and players often reveal his personable nature off-camera.

Colleagues note that Nessler’s humility hasn’t changed despite his rise to becoming one of CBS’s premier voices. This quality was evident when he gracefully took over for legendary announcer Verne Lundquist.

Inspirations and Personal Philosophy

Nessler’s broadcasting philosophy centers on preparation and authenticity. In interviews, he consistently emphasizes how thoroughly he researches teams before games—a habit that began early in his career.

His approach to calling games reflects his belief in letting the moment speak for itself. Unlike some broadcasters who dominate airtime, Nessler understands when to let the crowd noise tell the story.

When discussing his inspirations, Nessler often credits early mentors from his Minnesota days. These formative influences taught him to respect the game’s traditions while embracing its evolution.

As college football has transformed through conference realignments, Nessler has adapted with thoughtful perspective. He views his role not as the star but as the storyteller connecting viewers to the game’s emotion and significance.

Perspectives on Evolving Media Landscape

Brad Nessler’s storied broadcasting career spans an era of unprecedented change in sports media. His adaptability has positioned him as a key voice through television’s traditional dominance into today’s multi-platform reality.

Impact of Digital Media on Sports Broadcasting

Digital transformation has dramatically reshaped how audiences consume sports content, with Nessler navigating these shifts masterfully at CBS. The veteran announcer, who will continue working alongside Brendan Haywood for March Madness 2025, has embraced digital integration while maintaining his classic broadcasting approach.

As streaming platforms gain prominence, Nessler’s distinctive voice reaches fans through CBS’s enhanced digital offerings. His work on Big Ten games represents a strategic positioning by CBS in the fragmented media landscape.

Industry data shows viewership trends shifting dramatically:

Platform	2020 Viewership	2025 Projected	Change
Traditional TV	68%	48%	-20%
Streaming	24%	42%	+18%
Social Media	8%	10%	+2%

The broadcaster has adapted his commentary style to accommodate shorter attention spans while preserving the storytelling elements that made him an industry icon.

Future of Sports Commentary in Streaming Era

Nessler’s approach to Big Ten coverage provides a blueprint for sportscasting’s future in the streaming-dominant era. His partnership with Gary Danielson demonstrated how traditional broadcasting expertise can thrive amid technological evolution.

Industry insiders note Nessler’s influence on younger broadcasters navigating multi-platform delivery. His work covering college basketball and football shows how commentators must now prepare content suitable for both live broadcasts and highlight packages optimized for digital consumption.

The changing landscape creates new opportunities for specialized commentary. Nessler’s experience across ACC Football and now Big Ten broadcasts positions him to provide context amid conference realignments and evolving media rights deals.

His broadcasting philosophy emphasizes storytelling regardless of medium, maintaining that authentic commentary transcends delivery platforms. This approach has kept him relevant where many contemporaries struggled with digital transition.